Neck lanyards are versatile accessories that have been widely used by businesses to promote their brand. But there are more to them than you think. Small and large companies use them as part of their marketing tools because they can be custom made to suit their requirements and budget constraints. Hence, it is not surprising that they have become popular today.
For those who are looking for marketing tools but are not sure how to choose among the many options available in the market now, here are the most important benefits of neck lanyards:
Lanyards are versatile. It is one of the most useful “accessories” that you can put around your neck. A lanyard can have several hooks and attachments to hold an assortment of things, your badge, USB flash drive, pouch, or even your cellular phone. In sporting competitions and charity fun runs, they are used to help identify certain people, like the referee or the first aider.
- More exposure for your brand
Neck lanyards can do more than just hold your badge, identification card, or name tag. They are also used as advertisement during corporate events, motor shows, seminars, and trade shows. Companies usually utilize these lanyards to showcase their brand name to a wider audience. They are also given away to employees as token or reminder of a particular event or achievement.
- Cost efficient
Neck lanyards are cheaper compared to other popular promotional products. Some are usually made of plastic with a band attachment that can be conveniently hung around the neck. There are manufacturers and retailers that offer huge discounts for bulk purchases. Using these lanyards does not require too much work and preparation since you can simply attach the printed name tags or ID cards easily.
The wearer is ensured of comfort and convenience for ID cards, keys, and mobile phones, especially when one needs to move around much, whether in the office or event venue. They are safe and easily available when needed. Wearing lanyards with some very important, but frequently misplaced items make it easier to find them; instead of rummaging through your purse, pocket, or bag every time they are needed.
Since you can wear them around your neck, your hands are free to perform any other tasks that need attention. Taking off the lanyard is easy, as well, since most types usually have clasps that you can break free quickly without any damage.
They are highly customizable. You may opt to use the official color of the company or use any color that reflects which type of business and/or products that you have. While they are usually made from nylon, there are lanyards that are polyester-made that can be personalized according to your requirement.
Companies also have the option to have their company name or slogan to be printed out into each lanyard. Some even have their company slogan and/or theme printed. There are a lot of options when you use lanyards for marketing.
Some companies use these lanyards for the IDs of their employees; hence, they need durable and long-lasting lanyards. Aside from nylon and plastic that are meant for long-term use, there are also lanyards that are made from woven materials.
These neck lanyards can be your company’s new best friend. They can effectively introduce, transport, and promote your brand more than any other promotional item today. While they are not as technologically complicated, they are the most multi-functional tools that you can use. They are convenient, not too costly, easily available, made from light materials, and they are perfect for everyday use.